Rolls-Royce collaborates with British music legends for series of Bespoke Wraith models
Rolls-Royce Motor Cars is delighted to announce a series of nine remarkable Wraith ‘Inspired by British Music’ cars, created in collaboration with, and celebrating the legacy of, some of British music’s most revered rock and vocal artists.
The first four of these Bespoke cars have been unveiled for the first time today at the Sanderson Hotel in Fitzroia, London by the artists who created them in partnership with Rolls-Royce Motor Cars: The Who frontman Roger Daltrey CBE, Sir Ray Davies of The Kinks, and Giles Martin, son of songwriter and producer Sir George Martin and a world-renowned producer and songwriter in his own right.
Each of the hand-built Wraith ‘Inspired by British Music’ motor cars that have been commissioned are crafted with unique design touches that illustrate and celebrate the illustrious career of a British rock and pop legend. The British music legends involved in the project were personally invited to the Home of Rolls-Royce in Goodwood, England, working in close partnership with Rolls-Royce’s design experts to conceive deeply personal expressions of their music legacies. The resulting highly Bespoke Wraith motor cars represent the ultimate collectors’ items for the most ardent fans of each artist and will be sold later in 2017, with Rolls-Royce donating a proportion of the value of each to charities selected by each artist, including the Teenage Cancer Trust.
Highly creative features including a representation of seminal The Who album ‘Tommy’s’ famous cover-art adorned to a bonnet, Sir George Martin’s number one records embroidered into Wraith’s signature waterfall and door-flights engraved with hand-written lyrics and quotes, all serve to beautifully illustrate the musical legacies of the greatest names in British popular music.
The cars unveiled today have been crafted within the canvas of the Rolls-Royce Wraith ‘Inspired by Music’ Bespoke collection, a series of motor cars created to celebrate Rolls-Royce’s long-held standing in music folklore. Each car – one-of-a-kind creations hand-built by Rolls-Royce’s master craftspeople – celebrates its unique commission, with the name of the artist engraved on the door treadplates and on the base of the Spirit of Ecstasy adorning the Wraith’s bonnet.
Further Bespoke touches, conceived to celebrate the artists musical legacy adorn every motor car. The ‘Lyrical Copper’ exterior paint finish is completed with a subtle motif of the Union Jack Flag on each of the cars’ C-pillars, celebrating the indelible mark made by each artist on British popular culture.
“The enduring allure of Rolls-Royce has been encouraged over the years by some of the world’s most famous and important music icons. So many have turned to Rolls-Royce to celebrate their success with the ultimate display of originality and creativity. This collaboration – with some of Britain’s most celebrated musicians – promises to add to this legacy, creating truly unique collectors’ items which also support worthy charities,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
Rolls-Royce Wraith ‘Inspired by British Music’
Rolls-Royce’s standing as a true luxury house is borne of a fundamental understanding that its patrons seek authenticity in the goods they commission. The resulting collaborations, therefore, echo the manner in which these patrons work in close collaboration with its Bespoke designers. The artists were invited to the Home of Rolls-Royce to further their understanding of how best they could celebrate their legacy.
Bespoke Designer, Matthew Danton, under the leadership of Design Director Giles Taylor worked with each artist to capture the most iconic and personal elements from of their body of work. The result delivers true, one-of-a-kind collectors’ pieces.
“Rolls-Royce patrons work in harmony with our Bespoke designers and craftspeople to bring to life their most deeply-held passions. These masterpieces perfectly illustrate the intimate relationship between artist, patron and artisan, an approach to Bespoke design that continues to define Rolls-Royce’s standing as the most celebrated luxury house in the world.” Giles Taylor, Design Director, Rolls-Royce Motor Cars.
Each of these very special collaborations will represent a one-of-a-kind commission. Collectors will be invited to acquire these extraordinary representations of automotive and rock history through the marque’s European dealer network. A proportion of the value price of each ‘Inspired by British Music’ car will go to the Teenage Cancer Trust and other charities.
Roger Daltrey CBE – celebrating The Who
The Who’s lead singer and frontman, Roger Daltrey CBE, committed to creating two cars for the project. The first is inspired by his own personal music legacy, and features elegantly expressed pieces of iconography from The Who’s history. Design motifs on his The Who-inspired Wraith include the band’s famous ‘bullseye’ logo, adorning the face of the dashboard clock and stitched into the leather ‘waterfall’ between the two rear seats. The two copper door flights are engraved with famous lyrics from the band’s 1972 singles ‘Join Together’ and ‘I Can See for Miles’, from the 1967 album ‘The Who Sell Out’.
The headrests are embroidered with Daltrey’s signature, while the back of the driver’s seat headrests features a nod to the band’s habit of destroying its instruments at the end of a show. One of Daltrey’s most memorable experiences, this unique embroidery depicts Keith Moon’s ‘Pictures of Lily’ drum kit which – in a magnificent display of television pyrotechnics – famously exploded at the end of the band’s 1967 performance on The Smothers Brothers Comedy Hour on America’s CBS TV network.
The second of Roger Daltrey CBE’s cars has been created in collaboration with Mike McInnerney, the artist responsible for the famous album artwork of The Who’s seminal 1969 album ‘Tommy’. McInnerney has worked with Rolls-Royce’s surface finish experts to create an extraordinary expression of the rock opera’s iconic sleeve design – this truly unique car features the cover artwork of the album applied to the bonnet. Daltrey and McInnerney sought to express other elements of the album artwork throughout the car, with the Lyrical Copper exterior finished with a blue coachline of a bird in flight, a reference to the album sleeve.