Rolls-Royce Motor Cars London to raise money for the Teenage Cancer Trust with sale of one-of-a-kind Roger Daltrey Wraith
Rolls-Royce Motor Cars London is set to raise money for The Teenage Cancer Trust by selling a truly one-of-a-kind car.
As part of Rolls-Royce’s charitable ‘Inspired by Music’ series, the Mayfair showroom will welcome a unique Wraith that celebrates the genius of one of Britain’s most loved rock bands, The Who.
The car is fully commissioned by The Who’s legendary front man Roger Daltrey, who sat down with designers and CEO Torsten Müller-Ötvös at Rolls-Royce’s global centre of excellence in Goodwood to hand-pick all of the bespoke design enhancements and produce the ultimate collector’s car.
Rolls-Royce has committed to pledging a large chunk of the car’s value to The Teenage Cancer Trust and other charities when it’s purchased and has pulled out all the stops to ensure it captures The Who’s spirit perfectly with a series of bespoke touches.
Daltrey himself added plenty of personalisation to the Wraith, including The Who’s famous bullseye logo and a laser-etched depiction of his iconic microphone swing – making it a dream model for any The Who fanatic.